Revenue & Finance

Brand Promotions & Sponsorships

Liquor brand partnerships are a serious revenue line — and a serious amount of work to manage. Brand takeover nights, product launches, ambassador programs, and sampling activations all need professional pitches, real-time deliverable tracking, and ROI reporting that makes the brand renew. This module runs the entire lifecycle.

Deals & Proposals

Pitch with data. Close with confidence.

Define your sponsorship inventory, build polished proposals with real venue demographics, and manage the full brand relationship pipeline from first conversation to signed deal.

Sponsorship inventory catalog
Define every available asset — branded VIP areas, menu features, bottle displays, LED placements, social mentions, title sponsorships, sampling slots, and ambassador positions. Know what you're selling.
Proposal builder
Generate professional pitch decks with venue demographics, foot traffic data, social reach metrics, and historical activation performance. Auto-populated from real data, not guesswork.
Brand CRM
Manage relationships with regional marketing managers, brand ambassadors, and distributor reps. Full deal pipeline with interaction history and searchable across 500+ contacts.
Revenue recognition
Sponsorship income tracked against contracted terms with proper accounting treatment. Revenue is recognized correctly — not just when the check arrives, but when the obligations are fulfilled.
Compliance tracking
Every planned activation is validated against Nevada liquor promotion regulations before it launches. Compliance isn't an afterthought — it's built into the workflow.
Deal pipeline visibility
Total sponsorship revenue YTD and pipeline for upcoming deals. The GM sees sponsorship as a revenue category in the P&L — not a line item buried in miscellaneous income.
Activation & Reporting

Execute the activation. Prove the ROI. Get the renewal.

Detailed planning tools for every activation type. Real-time deliverable fulfillment tracking. Settlement reports with sales lift, impressions, and earned media value. The brand sees exactly what they got for their money.

Activation management
Detailed planning tools for brand takeover nights, product launches, ambassador programs, and sampling events. Every activation has a plan, a timeline, and assigned owners.
Deliverable tracking dashboard
Real-time fulfillment of contracted obligations — posts published, signage displayed, bottles featured, mentions generated, impressions delivered. The brand and your team see the same scoreboard.
Brand ambassador scheduling
Coordinate brand rep shifts, placement, dress code, and talking points — integrated with staff scheduling. The ambassador shows up at the right place, at the right time, briefed and ready.
Settlement reporting
Comprehensive post-activation reports with sales lift, social impressions, earned media value, foot traffic impact, and photo documentation. Available within 48 hours of activation completion.
Connected

Brand deals connect to sales data, social reach, and finance

Sponsorship activations touch staff scheduling, social marketing, bottle sales, and financial reporting. The brand promotions module pulls data from each and delivers a unified ROI picture.

Staff Scheduling
Brand ambassador shifts are integrated with the main scheduling system. Ambassadors appear on the master schedule alongside venue staff.
Social Marketing
Sponsored social posts are tracked within the content calendar. Fulfillment is counted automatically against contracted social deliverables.
Social Monitoring
Brand-related mentions are captured and counted toward deliverable fulfillment. Earned media value is calculated from real engagement data.
Bottle Sales
Featured brand sales data feeds activation performance reports. Sales lift is measured against baseline, not estimated.
Finance
Sponsorship revenue feeds accounts receivable and financial reporting. Every deal contributes to the venue's top line with proper revenue recognition.
Contract Management
Sponsorship agreements are managed through the standard contract lifecycle — templated, e-signed, tracked, and stored with all deliverable obligations.
Get Started

Brand money is real money. Manage it like it matters.

See brand promotions in action with the full Revenue & Finance suite.

Revenue & Finance overview Request a Demo