Online Ticketing

Sell Smarter

Multi-tier tickets with dynamic pricing

Create unlimited ticket tiers per event — GA, VIP, Premium VIP, early bird, industry, whatever the night demands. Each tier gets its own inventory pool, pricing rules, perks description, and availability window. Then let the dynamic pricing engine optimize revenue automatically based on time, inventory, and demand.

Unlimited ticket tiers

General admission, VIP, Premium VIP, early bird, late night, industry — there is no cap on tiers per event. Each tier has its own name, price, total quantity, sold count, perks description, and sort order. Build the tier structure that matches how your venue actually sells.

Time-based pricing

Early bird pricing that expires on a date. Regular pricing that holds until a week out. Last-minute premium pricing that kicks in 48 hours before doors. The price ladder is fully configurable per tier, and transitions happen automatically. No one has to remember to update a spreadsheet.

Inventory-based pricing

Price increases as tiers sell through. First 100 GA tickets at $30, next 100 at $40, final 50 at $50. The engine monitors remaining inventory in real time and applies the next pricing bracket automatically. Scarcity drives revenue without artificial urgency.

Demand-based rules

When sales velocity spikes — say an influencer posts your event link — the engine can respond with real-time price adjustments based on configurable demand signals. Sell more tickets at higher prices during organic demand surges.

Combo packages

Bundle table reservations with ticket purchases in a single checkout. The guest gets entry and a table in one transaction. The system links the ticket to the reservation, so the floor team knows who is arriving with a table and who is general admission.

Group purchasing

Buy multiple tickets in one transaction with individual QR codes generated per attendee. One buyer, one payment, separate entry credentials for every person in the group. No sharing screenshots at the door.

From Purchase to Door

QR delivery, mobile wallets, and door scanning

Tickets arrive via email and SMS as scannable QR codes with one-tap save to Apple Wallet and Google Wallet. At the door, any iPhone camera becomes a scanner — sub-two-second scan with offline capability and automatic duplicate detection. No dedicated hardware, no ticket apps to download, no friction.

QR code delivery

Every ticket gets a unique QR code delivered instantly via email and SMS. The code encodes the ticket ID, tier, and guest information. Guests pull it up on their phone — no app download, no account creation, no printing. Just show the screen.

Apple Wallet and Google Wallet

One-tap save to the native wallet app on any phone. The ticket lives alongside boarding passes and credit cards — accessible with a double-click of the side button. Updates push automatically if the event time or venue changes.

Sub-two-second door scan

Camera-based QR scanning on any iPhone. Point, scan, confirmed — with clear visual and audio feedback for the door staff. Ticket tier displays immediately so the team knows who is GA and who is VIP without asking.

Duplicate detection

A QR code that has already been scanned is rejected within 1 second with an alert to management. Screenshots shared between friends, forwarded emails, resold PDFs — the system catches all of it instantly. No second entries on a single ticket.

Offline capability

The scanning app works even when connectivity drops. Scans queue locally and sync the moment the connection returns. On a packed night with thousands of people pulling signal, the door never stops moving.

Transfer and resale

Ticket holders can transfer tickets to another person — new name, new email, new QR code generated. The original code is invalidated instantly. Clean chain of custody with full audit trail. No shady secondary market needed.

Track Everything

Promo code engine and real-time sales dashboard

Per-influencer and per-promoter tracking codes with full-funnel attribution. A real-time sales dashboard that updates within 5 seconds of each purchase — velocity curves, tier sell-through, revenue by channel, and projected sellout time. You know exactly what is working and what is not, while there is still time to act on it.

Per-influencer tracking codes

Create unique promo codes per influencer, media partner, or promoter. Each code tracks usage count, revenue generated, and conversion rate. Percentage or flat discounts, usage limits, expiration dates, single-use or multi-use — all configurable per code.

Real-time validation

Promo code validation happens in real time during checkout with immediate price adjustment. The guest enters the code, the price drops instantly, and the attribution is recorded before they even hit "pay." No page refreshes, no waiting.

Sales velocity dashboard

Live velocity chart showing tickets sold per hour, revenue accumulation, and projected sellout time. Tier-by-tier sell-through percentages. Channel attribution — website vs. social vs. promo code vs. direct link. Updated every 5 seconds.

Refund policy engine

Configurable refund windows with automatic processing. Full refund until 72 hours before the event, partial refund at 48 hours, no refund day-of — or whatever policy fits your venue. Refunds process automatically without anyone touching a button.

White-label checkout

Mobile-optimized purchase flow embedded on your domain with your branding. No third-party logos, no redirects to external ticketing platforms, no "powered by" badges. Your brand owns the entire experience from discovery to confirmation.

Waitlist for sold-out tiers

When a tier sells out, guests join a waitlist with automated release notifications. Cancellations and transfers free up inventory that flows to the next person in line. No manual management required — the system handles the queue.

Built For Every Role

How each persona uses Online Ticketing

From the guest buying a ticket on their phone to the GM watching sales velocity an hour before doors, every persona gets exactly the view they need.

The Guest

Purchase tickets with clear pricing and instant confirmation. Multi-tier options with perks descriptions so they know exactly what they are getting. QR code in their wallet before they put the phone down. Total time from browse to booked: under 45 seconds.

The Marketing Lead

Create multi-tier ticket structures, set dynamic pricing rules, generate per-influencer promo codes, and watch the sales dashboard in real time. Full control over pricing strategy and full visibility into what is driving sales.

The Door Staff

Scan QR tickets in under 2 seconds with clear tier identification. Know immediately whether someone is GA or VIP. Duplicate scans are caught and flagged to management before the guest gets past the rope.

The GM

View real-time ticket sales, revenue, and sell-through rate for every upcoming event. Make pricing and marketing decisions based on live data — not last night's export. See projected sellout time and adjust strategy on the fly.

The Finance Lead

Every ticket sale, refund, and promo code discount is tracked with full financial detail. Revenue by tier, by event, by channel. Stripe payment IDs linked to every order for clean reconciliation.

Connected Platform

Integration points

Every ticket sold ripples through the platform — updating capacity counts, enriching guest profiles, feeding analytics, and syncing with the reservation system for combo packages. No module is an island.

Stripe

Payment processing for every ticket purchase, refund handling, and payment link generation. Stripe handles PCI compliance so the platform never touches raw card data.

Reservation Module

Combo packages link ticket purchases to table reservations in a single transaction. The guest gets entry and a table. The floor team sees both in one unified view.

Guest CRM

Ticket purchasers are added to the guest database automatically with event attendance history. Buy a ticket to three events? Your guest profile shows all three, plus total spend and preferences.

Door & Capacity Module

Scanned tickets decrement available capacity in real time across all entry points. The capacity dashboard always reflects the actual number of people inside the venue, not just the number of tickets sold.

Notification Service

Ticket delivery via email and SMS, event reminders, transfer confirmations, and refund notifications. All communications are branded and configurable per venue.

Analytics

Sales velocity, revenue attribution, promo code performance, tier analysis, and channel conversion rates all flow into the analytics warehouse. The data powers real-time dashboards and historical trend analysis.

Under the Hood

Core data entities

Five core entities power the ticketing system. Tenant-scoped, audit-logged, event-driven — every state change propagates through the platform in real time.

Event

Venue, name, date, doors time, headliner, capacity, status, description, and media assets. The event is the anchor — every ticket tier, order, and promo code hangs off this record.

Ticket Tier

Event, name, price, total quantity, sold quantity, perks description, and sort order. Each tier is an independent inventory pool with its own pricing rules and availability.

Ticket

Tier, order, guest, QR code, status (valid, used, cancelled, transferred), and scanned-at timestamp. Every ticket is individually trackable from purchase through scan through post-event analysis.

Order

Guest, promo code, total amount, Stripe payment ID, and creation timestamp. One order can contain multiple tickets across different tiers. Full financial linkage for reconciliation.

Promo Code