Growth & Marketing

Social Media Monitoring & Intelligence

Real-time tracking of who's posting about your venue — guests, staff, PR teams, influencers, media, and competitors. Sentiment analysis and actionable intelligence in a single feed, not five separate apps.

Core Capabilities

Every mention. Every platform. One feed.

Instagram, TikTok, X, Facebook, YouTube, Snapchat — every tag, geotag, hashtag, and mention funnels into a single dashboard. Stop switching between apps and start seeing the full picture.

Multi-platform monitoring
Track mentions, tags, geotags, hashtags, and location tags across Instagram, TikTok, X, Facebook, YouTube, and Snapchat. New mentions surface in the dashboard within 15 minutes of posting.
AI-powered poster categorization
Every post is automatically classified by who posted it — guest, VIP client, staff member, contracted PR, influencer, media outlet, or competitor. Over 80% accuracy on known accounts, improving with every interaction.
Sentiment analysis
NLP-based sentiment scoring classifies every post as positive, neutral, or negative. Posts that need immediate attention get flagged and pushed to the right person before the comments section blows up.
Unified social feed
Single dashboard view of all venue mentions in reverse-chronological order with filters by platform, poster type, and sentiment. Your entire social footprint in one scrollable feed.
Real-time alert system
Push alerts for viral posts — positive or negative — VIP check-ins, media coverage, and competitor announcements. You hear about it before your GM texts you asking "did you see this?"
UGC discovery
Surface high-quality user-generated content from guests and streamline rights acquisition for reposting. The best content about your venue is already being created — you just need to find it and use it.
Intelligence

Accountability with data, not guesswork.

Track PR deliverables, measure influencer ROI, monitor staff posts, and keep tabs on the competition. Every claim gets verified, every partnership gets measured.

PR accountability tracking
Match contracted PR deliverables against actual posts, mentions, and media placements. Fulfillment percentage tracking tells you exactly who delivered and who just sent an invoice.
Influencer ROI measurement
Correlate influencer posts with measurable outcomes — reservation bookings, ticket sales, website traffic, and follower growth. Stop guessing if that comp table was worth it.
Staff social monitoring
Track staff social media posts mentioning the venue to ensure brand guideline compliance and identify advocacy opportunities. Know what your team is saying before a guest screenshots it.
Competitive intelligence
Automated tracking of rival venue social activity, event announcements, talent bookings, and audience engagement metrics. Monitor at least 5 competitor venues simultaneously. Know what they're promoting before the flyer drops.
Weekly intelligence reports
Auto-generated summaries of social share of voice, sentiment trends, top content, and emerging opportunities. Lands in your inbox every Monday at 10 AM covering the prior 7 days — no analyst required.
Daily social buzz score
A single number that tells you how the venue is trending. Your pulse on reputation without scrolling through five apps. Track it over time to see what nights, events, and talent actually move the needle.
Built For

What your team actually needs.

Marketing Lead
See every social media post mentioning your venue in a single feed, categorized by who posted it — so you can amplify positive content and respond to negative posts instantly.
Marketing Lead
Track which PR firms and influencers are actually delivering promised social coverage — so you hold partners accountable with data, not guesswork.
GM
Get a daily social buzz score that tells you how the venue is trending — so you have a pulse on your reputation without scrolling through five apps.
Marketing Lead
Monitor competitor venues to see what events, talent, and promotions they're running — so you stay ahead of the competition and identify market gaps before anyone else.
Connected

Wired into the platform.

Social monitoring doesn't live in a silo. Every insight feeds the modules that act on it.

Social Platform APIs
Instagram Graph API, TikTok API, X API, Facebook Graph API, YouTube Data API — direct connections, not scrapers.
Guest CRM
Identified guest posts automatically enrich their CRM profile. When a VIP posts about your venue, their profile gets smarter.
Staff Module
Staff post detection linked directly to employee records for brand compliance tracking.
Venue Analytics
Social buzz score feeds into the venue command center dashboard alongside revenue and ops data.
Content Library
Discovered UGC flows into the social marketing content pool — ready for rights acquisition and reposting.
Get Started

Know what they're saying before they say it twice.

See how social monitoring connects to every growth and marketing module in a personalized platform demo.

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