Email Marketing

Core Engine

Emails that know your guests by name.

Build on real guest data — visit frequency, average spend, preferred nights, music preferences, host relationships. This isn't a generic email tool bolted onto a nightclub. It's built from guest profiles up.

Drag-and-drop email builder

Nightlife-optimized templates for event announcements, VIP invitations, birthday offers, loyalty rewards, and post-visit follow-ups. Builder loads in under 3 seconds. Dark-mode optimized and mobile-responsive out of the box.

CRM-powered segmentation

Segment audiences by visit frequency, average spend, preferred nights, admission type, music preferences, host relationships, and custom tags. Query 100,000+ guest records and get results in under 5 seconds.

Event promotion blasts

One-click ticket purchase and reservation links embedded directly in emails with event artwork and lineup details. The guest goes from inbox to checkout without a single extra click.

AI send-time optimization

Send time optimization based on historical open patterns per recipient. Every email lands when that specific guest is most likely to open it — not when you happened to hit send.

Template library

Pre-designed, mobile-responsive templates matching your venue's brand. Event announcements, VIP invitations, birthday campaigns, win-back sequences — all ready to customize and send.

Deliverability infrastructure

Dedicated sending domain, SPF/DKIM/DMARC authentication, bounce management, and warmup scheduling. 95%+ inbox placement across major ISPs. Your emails land in inboxes, not spam folders.

Automation

Set it up once. It runs every night.

Lifecycle automation flows that trigger on real guest behavior — birthdays, post-visit follow-ups, win-back sequences, welcome series. Automated flows fire within 5 minutes of trigger events.

Lifecycle automation flows

Pre-built and customizable automation flows — welcome series for first-time guests, win-back sequences for lapsed VIPs, birthday triggers 7 days before, post-event thank-yous, and anniversary celebrations. Set it and forget it.

VIP host co-branded emails

Hosts send personalized invitations through branded venue templates with their name, photo, and personal message. The guest gets a polished email from their host — not a generic blast from a marketing department.

Revenue attribution

Track email opens and clicks through to actual ticket purchases and reservation bookings with dollar amounts. 95%+ accuracy for tracked links. Know the ROI of every email you send — in dollars, not open rates.

Suppression management

Automated unsubscribe handling, complaint processing, and re-engagement sequences before suppression. Protect your sender reputation while keeping the door open for guests who might come back.

Built For

What your team actually needs.

Marketing Lead

Build and send a targeted email blast to all guests who visited in the last 90 days and spent over $500 — so you re-engage high-value guests with relevant offers, not spam.

Marketing Lead

Set up automated birthday emails that send 7 days before each guest's birthday with a VIP offer — so birthday campaigns run on autopilot and drive bookings without lifting a finger.

VIP Host

Send a personalized invitation to your client list for an upcoming headliner event using a venue-branded template — so your outreach looks professional and every open is trackable.

GM

See which email campaigns drive the most reservations and ticket sales — so you know the ROI of every email and stop funding campaigns that don't convert.

Connected

Wired into the platform.

Email marketing plugs directly into the guest data and revenue systems that make it powerful. No CSV exports. No manual syncs. Real-time, real data.

Guest CRM

Segmentation pulls directly from guest profile data — visit history, spend, preferences, and tags. The list builds itself.

Reservation Module

Email clicks on reservation CTAs tracked through to completed bookings with dollar amounts attributed to the campaign.

Ticketing Module

Email clicks on ticket CTAs tracked through to completed purchases. Full funnel from open to revenue.

VIP Host Module

Host client books available for co-branded email campaigns. The host picks the guests, marketing provides the template.

Marketing Analytics

Email performance metrics — open rate, CTR, conversion, revenue — displayed in the unified marketing dashboard alongside social and promotions data.

Emails that know your guests by name.

Set it up once. It runs every night.

What your team actually needs.

Wired into the platform.

Your guest list is a goldmine. Start mining it.